Motionographer® 6 Tricks to Seize Consideration on Social Media

Selling your work and abilities may be difficult in a world the place you’re disputing consideration, not solely with different professionals and studios but additionally with different sorts of content material blended in between everybody’s feeds. 

However don’t go considering the one approach to make a mark and be a focus for good purchasers is by going viral (or being showcased right here at Motionographer). 

We’ve put collectively six tricks to strengthen your presence on social and artistic platforms that ought to enhance your possibilities of reaching higher purchasers as a Movement Designer, freelancer, or studio (…it really works on each stage of the spectrum)!

1. Consistency is vital

For the dreaded algorithms, consistency is important as a result of social and artistic platforms wish to maintain you (and your viewers) all the time near them. That doesn’t imply you might want to submit each hour of each day! Outline the times of the week you may interact with every channel and take a look at sticking with them.

Some platforms already present you the most effective moments to succeed in your viewers, however as a rule of thumb, attempt to establish when your required viewers/purchasers usually tend to be scrolling by their feeds and on the lookout for inspiration/new expertise.

2. Be in every single place (however in a sensible approach).

Studying that you ought to be in every single place may really feel actually scary, however follow us. You don’t must create new, unique content material for each channel you wish to have. You additionally don’t should be on all of the platforms that exist. The important thing right here is to know the most effective ones that suit your wants and repurpose/adapt your content material all through them.

It’s necessary to know that even when your viewers follows you throughout all of your platforms, they won’t obtain your content material with the identical frequency on every certainly one of them. Make it simpler to your desired shopper to recollect you, and don’t be afraid to submit the identical content material in every single place.

3. Break in small items (and repeat).

Talking of repurposing content material, you may have a number of items coming from one challenge. Understanding find out how to break your creation into smaller chunks may also help you share extra details about it.

Your viewers could not see your whole posts on all of the platforms they comply with you on. In the identical approach, they may solely be reached by a number of the posts from the identical challenge.

There’s no hurt in reposting a challenge every so often to attempt to attain folks that didn’t have the chance to see that work.

4. Share your experience but additionally your values.

You may already know that sharing your artistic and strategic processes may also help reinforce your experience and skills to your prospects and viewers.

Behind-the-scenes (BTS) and work-in-progress (WIPs) are a good way to indicate your abilities and convey your viewers nearer to you because it brings a extra human contact to your content material.

This alone may also help purchasers perceive in case you are a superb match for an upcoming challenge. However sharing your values and beliefs is as necessary as sharing your skills. These can create a strong natural filter that brings audiences which are aligned along with your ethics nearer to you.

5. Doc (don’t simply create).

You don’t want to limit your social media presence to solely posting completely finalized tasks.

The key to retaining consistency (with out going loopy by spending loads of time on only a single submit) is to doc as you do it.

Report your display, take pictures, speak about what you’re doing – whereas doing it – and the entire “social media sharing” turns into lighter and way more rewarding because it’s simpler for others to narrate and be part of the dialog and expectation of what you’re constructing.

6. Don’t overlook to community

Like some other social scenario, digital platforms are a approach to get to know new individuals and make contacts. Generally you solely must work together with friends and potential purchasers, and also you preserve or create relationships by feedback and reactions.

Take a while to examine what individuals in your trade are discussing on social and artistic platforms, and be part of the dialog every time you have got one thing related to share or if you wish to study extra a couple of matter. Constructing the behavior of interacting with the artistic group may also help you turn out to be a top-of-mind skilled amongst friends and prospects.

In the end, a robust presence on digital platforms depends on persistently speaking your abilities and values and all the time being open to new relationships. Begin small, step-by-step, and with time you’ll construct relevancy and connection to individuals which are on the lookout for somebody identical to you.