Downy Pure Cotton takes audiences on a journey right into a gentle, dreamy cotton cloud world with its newest business.
PGOne’s Fluid workforce, who created the advert for Procter & Gamble’s main cloth conditioner model, turned to VFX specialists Heckler, drawing on its intensive craft animation and technical experience to convey the magical Downy world to life.
The movie, which is at the moment working in Vietnam, encompasses a girl transported into the cotton cloud world because of Downy Pure Cotton. Starting with a gentle towel reworking right into a cloud as she touches it, and ending along with her eagerly leaping into her mattress, anticipating the identical magic. Right here she sinks into gentle cozy folds of clouds the place her sheets was. A mattress of clouds now whimsically afloat in her residence, as she snugly falls asleep.
Heckler’s VFX workforce used Houdini and VDB modeling to create the clouds, which had been sculpted to seize the sense of softness of taking a look at a white fluffy cloud within the sky. The animation was based mostly on small spheres that transfer round and work together with the girl, including to the sensation of a gentle cloth made from clouds.
The interactions between the girl and the clouds had been achieved utilizing a mixture of simulation strategies and hand animation, making the cloud-balls transfer and react when she touches or jumps on them. The ultimate end result was enhanced by intricate composite work, which created transitions and enhanced the sense of sunshine bouncing off the clouds, brightening the surroundings.
Heckler’s inventive director Cody Amos, mentioned: “That is the form of job I actually like. The idea is good and eccentric, and the aim was to create one thing you don’t see each day; folks floating round in clouds inside their residence. It’s additionally a technically difficult job. Lifelike wanting clouds that transfer and work together is a reasonably complicated FX job and a reasonably tough comp job too. It’s additionally difficult aesthetically, because the clouds needed to look each real looking but additionally gentle and cottony. I believe what we ended up with is fairly cool. It appears actual but additionally surreal.”
Director Antony Redman added: “When you may have an actor interacting with CG, you simply need it to look actual on the finish of the job. Properly, she falls onto a mattress that has become 1000’s of little clouds, and I purchase it fully. That’s all you possibly can ask from a put up home and it’s the very best reward I may give to the CG boffins at Heckler.”
Heckler’s govt producer, Charu Menon added: “Our visible results workforce confronted a number of challenges in creating this world, together with designing the clouds and determining the size. Whereas everybody has an thought of what clouds appear to be, usually the clouds we see are massive. Once they’re seen shut up they’re rather more misty. So for that reason, we didn’t goal a practical scale, as an alternative specializing in capturing the sense of ‘softness’ you get when taking a look at a cloud within the sky. We’re thrilled to have created an surroundings which takes audiences on a journey to a world of clouds which are as gentle and dreamy as their garments.”